How do you launch the world's first mass-produced 100% electric car? With a simple question – What if everything ran on gas?
That one simple question quickly made "Nissan LEAF" Google's #1 search term as well as a trending topic on Twitter. And with over 1 million YouTube views in its first week alone, the television spot was named one of "The 10 Best Commercials of 2011" by Adweek.
In 2016, then Governor Pat McCrory signed North Carolina's House Bill 2 (aka the "bathroom bill"), instantly stripping away the rights of the state's transgender community. Overnight, the great state of North Carolina became synonymous with discrimination.
Working with Equality NC, we decided to do something about it.
Most people would do anything to avoid dealing with their insurance company. But with Nationwide, it's no big deal. Join the Nation, not the procrastination.
Meet Nick. He's not who everyone thinks he is. Unbeknownst to those around him, he's just a normal Chevy sales associate, blissfully unaware that he resembles a certain someone.
Honesty and integrity drives everything at CarMax. Some competitors can find those concepts hard to grasp. But for CarMax, it's pretty basic stuff.
For many, Valentine's Day is just a constant reminder of their ex. So we decided to show singles some love.
Using Twitter and Instagram, brokenhearted users could post pictures of their ex with the hashtag #ShredYourEx to watch them print live, directly into an industrial shredder on ShredYourEx.tv.
All shreds were then donated to a local animal shelter and used as litter. Users slept well knowing they were helping adorable kittens relieve themselves on the sad remains of their romantic past.
There are over 30 million adults in the US living without a high school diploma.
The Ad Council and the Dollar General Literacy Foundation challenged us to help drastically reduce that number.
So we created a series of docu-style short films about real life graduates. Each film was designed to inspire potential students by reminding them how much help they have. From teachers, to friends and family, no one gets a diploma alone.
What does spacious seating mean to a child? Room for more friends, of course. Imagine that.
We wanted to give NASCAR fans a hyper-real glimpse into the symbiosis between man and machine. This is #thenew breed of Chevrolet motorsports.
Our friendly sales associate Kyle learns that during Chevy Truck Month, it's not a deal until he shakes on it.
A series of print ads for the track-ready Camaro ZL1 and 1LE.
A car that's both gas and electric tends to raise a lot of eyebrows. And a lot of questions.