Honesty and integrity drives everything at CarMax. Some competitors can find those concepts hard to grasp. But for CarMax, it's pretty basic stuff.
In 2016, then Governor Pat McCrory signed North Carolina's House Bill 2 (aka the "bathroom bill"), instantly stripping away the rights of the state's transgender community. Overnight, the great state of North Carolina became synonymous with discrimination.
Working with Equality NC, we decided to do something about it.
How do you launch the world's first mass-produced 100% electric car? With a simple question – What if everything ran on gas?
That one simple question quickly made "Nissan LEAF" Google's #1 search term as well as a trending topic on Twitter. And with over 1 million YouTube views in its first week alone, the television spot was named one of "The 10 Best Commercials of 2011" by Adweek.
Most people would do anything to avoid dealing with their insurance company and retirement plan. But with Nationwide, it's no big deal. Join the Nation, not the procrastination.
Meet Nick. He's not who everyone thinks he is. Unbeknownst to those around him, he's just a normal Chevy sales associate, blissfully unaware that he resembles a certain someone.
There are over 30 million adults in the US living without a high school diploma.
The Ad Council and the Dollar General Literacy Foundation challenged us to help drastically reduce that number.
So we created a series of docu-style films about four real life graduates. Each film was designed to inspire potential students by reminding them how much help they have. No one gets a diploma alone. This integrated campaign slogan was brought to life through social, print, digital, out-of-home and a completely redesigned website.
For many, Valentine's Day is just a constant reminder of their ex. So we decided to show singles some love.
Using Twitter and Instagram, brokenhearted users could post pictures of their ex with the hashtag #ShredYourEx to watch them print live, directly into an industrial shredder on ShredYourEx.tv.
All shreds were then donated to a local animal shelter and used as litter. Users slept well knowing they were helping adorable kittens relieve themselves on the sad remains of their romantic past.
What does spacious seating mean to a child? Room for more friends, of course. Imagine that.
We wanted to give NASCAR fans a hyper-real glimpse into the symbiosis between man and machine. This is #thenew breed of Chevrolet motorsports.
Misfortune doesn't take a holiday. Thankfully, neither does Nationwide.
This spot was named one of AdAge's Ten Most Effective Holiday Ads of 2014, marking the first time an insurer has appeared on the list.
CarMax introduces the new face of used car buying with a series of TV and (gasp!) radio spots.
Our friendly sales associate Kyle learns that during Chevy Truck Month, it's not a deal until he shakes on it.
A series of print ads for the track-ready Camaro ZL1 and 1LE.
Step inside the Chevrolet testing facility and watch as we put some of the world's most innovative vehicles to the ultimate tests.
Every athlete knows there's a thin line between success and defeat. Gatorade's G-series proves that any edge, no matter how minute, can be the difference.
A car that's both gas and electric tends to raise a lot of eyebrows. And a lot of questions.